How to Use the G2 SaaS Analysis Tool to Find Software Market Gaps

Browsing categories

Navigate to G2 SaaS Analysis from your dashboard. You will see a searchable list of 350+ software categories — from CRM to Project Management to Accounting.

Select a category to see the companies in that space, their review counts, sentiment scores, and the most common complaints users report.

Analyzing company complaints

Each company profile shows aggregated insights from G2 reviews: common pain points, proposed solutions, sentiment distribution, and specific user quotes.

Focus on the pain points and proposed solutions — these tell you exactly what features users want and what existing products fail to deliver.

• Pain points: recurring complaints grouped by category (pricing, UX, performance, features)
• Proposed solutions: AI-generated product ideas based on the complaint patterns
• Sentiment analysis: overall satisfaction and specific dimension ratings
• User quotes: real reviewer language you can use in your own marketing

Finding product opportunities

The strongest opportunities are categories where multiple companies have the same complaint. When users of Notion, ClickUp, and Asana all complain about the same feature gap, that is a validated market need.

Use the insights to define your product's differentiation. The complaints tell you what NOT to do, and the proposed solutions suggest what TO build.

FAQ