Monthly Recurring Revenue is the predictable revenue from active subscriptions in a month. Calculate it by multiplying subscribers by average revenue per user.

How do I calculate net new MRR?

Net new MRR equals new MRR plus expansion MRR minus churned MRR. It shows whether your recurring revenue is growing or shrinking.

What is a good MRR growth rate?

10-20% month-over-month growth is strong for early-stage SaaS. Mature SaaS companies typically see 5-10% monthly growth.

What is the median MRR for SaaS startups?

Across 8,000+ tracked startups (3,700+ reporting live revenue), the median MRR is about $145 per month. The distribution is heavily right-skewed, so percentiles describe reality far better than averages do.

Free MRR Calculator for SaaS (2026)

Q: What is a good MRR for a SaaS startup?

Among startups with any paying revenue, the median is $145 MRR, the 75th percentile $894, and the 90th percentile $5,107. Crossing $1,000 MRR puts you ahead of roughly 76% of revenue-generating startups, and $10,000 MRR ($120K ARR) puts you in the top 6.1%.

Q: How do I convert MRR to ARR?

Multiply MRR by 12. A SaaS at $5,000 MRR has $60,000 ARR. Use MRR for month-to-month operating decisions and ARR for investor conversations and valuation estimates.

Updated July 26, 2026 · Data snapshot July 2026

MRR calculator: track your SaaS recurring revenue

Use BigIdeasDB's free MRR calculator to measure your monthly recurring revenue, track growth trends, and benchmark against other SaaS companies. Understanding your MRR is the foundation of every subscription business decision.

How to calculate MRR (and a real benchmark)

MRR equals your number of active subscribers multiplied by average revenue per user (ARPU). Net new MRR equals new plus expansion minus churned MRR.
Across 8,000+ startups we track, the median is $145 MRR while the mean is $4,298, a 30x gap that tells you the average is meaningless here. Profitable micro SaaS typically lands in the $1K to $50K MRR range.

What is a good MRR for a SaaS startup?

It depends entirely on stage. Among startups that have any paying revenue, the median sits at $145 MRR, the 75th percentile at $894, and the 90th percentile at $5,107. The honest read: once you cross $1,000 MRR you are already ahead of roughly 76% of revenue-generating startups, and $10,000 MRR ($120K ARR) puts you in the top 6.1%. Anything above a few hundred dollars per month in your first six months is a healthy start.

MRR vs ARR: how they relate

ARR (annual recurring revenue) is simply MRR multiplied by 12. A SaaS at $5,000 MRR is at $60,000 ARR. Use MRR for month-to-month operating decisions and ARR when you talk to investors or estimate valuation. For the full distinction, see how MRR, ARR, and TTM revenue differ.

How to grow your MRR

Reduce churn before chasing new sign-ups. Leaky retention quietly caps your MRR ceiling.
Add expansion revenue through upgrades, seats, and usage tiers. Expansion MRR compounds.
Raise prices deliberately. Most early SaaS is underpriced; even small increases flow straight to MRR.
Build what people already ask for. Demand-led features convert and retain better.

Where your MRR actually ranks

Most MRR benchmarks quote an average, and for this metric the average is actively misleading. Across 3,700+ startups reporting live revenue the mean is $4,298 while the median is $145. That 30x gap is the distribution telling you it is dominated by a handful of large outliers. Use percentiles instead.

Percentile	MRR	What it means
25th	$29	A quarter of revenue-earning startups are here or below
50th (median)	$145	The typical startup with any paying customers
75th	$894	Approaching ramen-profitable for a solo founder
90th	$5,107	A real business, roughly $61K ARR
99th	$58,404	The outliers that drag the average upward

Two thresholds worth remembering: 23.6% of revenue-earning startups clear $1,000 MRR, and only 6.1% clear $10,000. If you are at a few hundred dollars a month, you are not behind. You are typical.

Median MRR by category

Category moves the median by roughly 4x. Note the row that contradicts the usual advice: Artificial Intelligence is the most crowded category in the corpus and still sits mid-table on earnings, while unglamorous Marketing tooling leads.

Category	Companies	Median MRR	Share over $1K
Marketing	210+	$276	28.6%
Education	170+	$208	26.3%
Artificial Intelligence	940+	$203	25.3%
SaaS	350+	$156	25.8%
Mobile Apps	300+	$143	22.3%
Content Creation	170+	$123	23.3%
Health & Fitness	190+	$101	20.5%
Fintech	90+	$83	13.3%
Analytics	80+	$77	23.0%
Developer Tools	160+	$68	18.2%

How this calculator works

Enter your subscribers and pricing, or your new, expansion, and churned MRR. The tool calculates total MRR, net new MRR, growth rate, and annual run rate. It runs entirely in your browser, requires no signup, and stores nothing.

Methodology and limitations

Input	What it contributes	Limitation
Revenue corpus	8,000+ tracked startups, 3,700+ with live MRR	Self-reported and skewed toward indie founders who publish revenue publicly. Not representative of venture-backed companies.
Percentiles	The ranking table above	Computed only over startups with MRR above zero. Including the ~57% reporting no revenue would push every percentile down sharply.
Category medians	The 4x category spread	Category is self-declared. Only cuts with 60+ companies are shown; thinner cuts are omitted rather than published.

What this cannot tell you: whether your specific MRR is good for your stage and pricing. A $200 MRR tool three weeks old and a $200 MRR tool three years old are very different situations, and no benchmark distinguishes them.

Cite this research

BigIdeasDB (2026). SaaS MRR distribution and category benchmarks. Data snapshot July 2026, from 8,000+ tracked startups (3,700+ reporting live MRR). Median $145, mean $4,298, 90th percentile $5,107. Available at https://bigideasdb.com/free-tools/mrr-calculator