SaaS valuation calculator: estimate what your business is worth in 2026
BigIdeasDB's free SaaS valuation calculator estimates your company's worth using current revenue and profit multiples. Enter your MRR, growth rate, and churn to see what acquirers and investors would realistically pay for your SaaS business. No signup, no email, instant result.
Real 2026 SaaS valuation benchmarks
- Across 615 live SaaS acquisition listings, the median sale price is about 2.0x annual revenue or 3.4x annual profit.
- The average asking price for a SaaS business is roughly $431K, though most small SaaS sell well below that.
- Higher multiples go to SaaS with strong growth, low churn, and clean, recurring revenue. The Rule of 40 (growth rate plus profit margin above 40%) is the quickest health check buyers apply.
How much is my SaaS worth?
The fast answer: take your annual recurring revenue and multiply it by your category's revenue multiple, or take your annual profit and multiply by your profit multiple, then adjust up for fast growth and low churn and down for high churn or customer concentration. For most bootstrapped SaaS in 2026 that lands somewhere between 1x and 4x revenue. A SaaS doing $10K MRR ($120K ARR) with healthy retention is typically worth roughly $240K to $400K. The calculator above does this math for you and shows a valuation range rather than a single misleading number.
SaaS valuation multiples by category (2026)
Not every SaaS sells for the same multiple. AI and app-store products command a premium, while agencies and content businesses trade lower because their revenue is seen as less durable. Typical 2026 medians by category:
| Category | Median Revenue Multiple | Median Profit Multiple |
|---|---|---|
| AI SaaS | 3.0x | 5.1x |
| Shopify / app-store apps | 3.0x | 4.0x |
| Core B2B SaaS | 2.3x | 3.6x |
| Mobile apps | 2.3x | 3.5x |
| Marketplaces | 2.2x | 4.2x |
| Content / media | 1.6x | 1.7x |
| Agencies | 1.1x | 2.2x |
| Ecommerce | 1.0x | 2.8x |
For the full breakdown, see our deep dives on SaaS valuation multiples in 2026 and profit multiples by SaaS category.
Revenue multiple or profit multiple: which applies to you?
Small, profitable SaaS is usually priced on a profit (SDE or EBITDA) multiple, while larger, fast-growing SaaS is priced on a revenue (ARR) multiple. Two businesses with the same revenue can be worth very different amounts depending on growth, churn, and margins, which is why this calculator factors them in rather than applying a flat multiple. If you are pre-profit but growing fast, lean on the revenue multiple. If you are profitable and steady, the profit multiple usually gives a higher, fairer number.
How to increase your SaaS valuation
- Cut churn. Retention is the single biggest multiple lever. Buyers pay more for revenue that sticks.
- Show clean, recurring revenue. Subscription revenue is worth more than one-off or services revenue.
- Reduce founder dependence. Documented processes and a product that runs without you raise the multiple.
- Diversify customers. If one client is more than 20% of revenue, that concentration drags your valuation down.
- Keep growing. Even modest, steady month-over-month growth pushes you toward the top of your category's range.
How this calculator works
Enter your monthly recurring revenue (or annual revenue), growth rate, churn, and margin. The tool applies a base multiple for your stage and category, then adjusts it for your growth, retention, and profitability to produce a low-to-high valuation range. It runs entirely in your browser, requires no signup, and stores nothing.
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