Free SaaS Valuation Calculator
Estimate what your SaaS is worth from real acquisition data, not venture benchmarks. Across 650+ listings the median small SaaS asks 2.0x annual revenue or 3.4x annual profit. Enter your MRR, growth and churn below for a range. For the method behind it, see how to value a SaaS business.
Updated · Data snapshot July 2026
How much is my SaaS worth?
Short answer
Across 650+ real acquisition listings, the median small SaaS is priced at 2.0x annual revenue or 3.4x annual profit. That is far below the 3x to 15x ARR most valuation calculators quote. This market prices small software on profit, not ARR, so if you are unprofitable the revenue multiple is the weaker of the two signals.
Enter your MRR, growth rate, and churn above to get a range rather than a single misleading number. No signup, no email. The rest of this page shows the data the calculator runs on and where it stops being reliable.
Why most SaaS valuation calculators overstate
Most calculators apply a multiple keyed off funding stage or a generic "industry benchmark" nobody sources. Those numbers come from venture-backed comparables, which is the wrong reference class for a bootstrapped product doing $4K MRR. The result is systematic overstatement.
We know because ours did it too. This calculator previously applied 3.5x to 9.0x revenue multiples keyed off VC stage. Against real listings that was badly wrong: a $60K ARR business returned $210,000 before and returns $129,000 now. We rebuilt it on actual asking prices rather than leave a flattering number in place.
Multiples by revenue band (the counter-intuitive part)
Nearly every valuation guide implies bigger businesses earn higher multiples. In real listing data the opposite holds for revenue: the revenue multiple declines as you grow, from 2.6x under $25K ARR down to 1.7x over $500K, while the profit multiple rises from 2.9x to 4.0x. Small businesses get priced on revenue optimism. Larger ones get priced on earnings.
| ARR band | Listings | Median revenue multiple | Median profit multiple |
|---|---|---|---|
| Under $25K ARR | 60+ | 2.6x | 3.9x |
| $25K to $100K ARR | 220+ | 2.0x | 2.9x |
| $100K to $500K ARR | 250+ | 1.7x | 3.6x |
| Over $500K ARR | 90+ | 1.7x | 4.0x |
| All listings | 630+ | 2.0x | 3.4x |
Source: BigIdeasDB analysis of 650+ acquisition listings, 630+ with both price and revenue (July 2026). Bands with fewer than 15 listings are omitted rather than published thin.
SaaS valuation multiples by category (2026)
Not every SaaS sells for the same multiple. AI and app-store products command a premium, while agencies and content businesses trade lower because their revenue is seen as less durable. Typical 2026 medians by category:
| Category | Median Revenue Multiple | Median Profit Multiple |
|---|---|---|
| AI SaaS | 3.0x | 5.1x |
| Shopify / app-store apps | 3.0x | 4.0x |
| Core B2B SaaS | 2.3x | 3.6x |
| Mobile apps | 2.3x | 3.5x |
| Marketplaces | 2.2x | 4.2x |
| Content / media | 1.6x | 1.7x |
| Agencies | 1.1x | 2.2x |
| Ecommerce | 1.0x | 2.8x |
For the full breakdown, see our deep dives on SaaS valuation multiples in 2026 and profit multiples by SaaS category.
Check your number against real deals
A calculator gives you a range. Comparable sales tell you what buyers actually pay. BigIdeasDB shows real SaaS acquisition listings in SellSide DB and verified startup revenue in TrustMRR.
See plans, lifetime from $99Revenue multiple or profit multiple: which applies to you?
Small, profitable SaaS is usually priced on a profit (SDE or EBITDA) multiple, while larger, fast-growing SaaS is priced on a revenue (ARR) multiple. Two businesses with the same revenue can be worth very different amounts depending on growth, churn, and margins, which is why this calculator factors them in rather than applying a flat multiple. If you are pre-profit but growing fast, lean on the revenue multiple. If you are profitable and steady, the profit multiple usually gives a higher, fairer number.
How to increase your SaaS valuation
- Cut churn. Retention is the single biggest multiple lever. Buyers pay more for revenue that sticks.
- Show clean, recurring revenue. Subscription revenue is worth more than one-off or services revenue.
- Reduce founder dependence. Documented processes and a product that runs without you raise the multiple.
- Diversify customers. If one client is more than 20% of revenue, that concentration drags your valuation down.
- Keep growing. Even modest, steady month-over-month growth pushes you toward the top of your category's range.
How this calculator works
Enter your monthly recurring revenue (or annual revenue), growth rate, churn, and margin. The tool applies the median multiple for your ARR band from the table above, then adjusts for growth, retention, and profitability to produce a low-to-high range. It runs entirely in your browser, requires no signup, and stores nothing.
Want to understand the numbers before you trust them? Our guide on how to value a SaaS company walks through the revenue multiple and SDE methods, what moves a multiple up or down, and how to sanity-check the result.
Methodology and limitations
A valuation estimate is only as honest as its caveats. Here are ours, stated plainly rather than buried.
| Input | What it contributes | Limitation |
|---|---|---|
| Acquisition listings | 650+ listings, 630+ with price and revenue | These are asking prices, not closed sales. Sellers ask high, so treat every multiple here as a ceiling. |
| ARR band medians | The base multiple applied to your inputs | Medians hide spread. The p25 to p75 range on profit runs 2.1x to 5.0x, so two identical-revenue businesses can differ by more than 2x. |
| Category multiples | Adjusts for what you sell | Category is self-declared by the seller and thinly sampled in some cuts. Any band under 15 listings is omitted rather than published. |
| Marketplace scope | Small-business software transactions | One marketplace, skewed to bootstrapped SaaS under $1M ARR. Do not use this for a venture-backed company, where the comparables are entirely different. |
What this calculator cannot do: replace a broker or a real diligence process. It gives you a defensible starting range so you are not negotiating from a number somebody invented.
SaaS valuation FAQ
How is a SaaS company valued?
SaaS valuations typically use revenue or profit multiples. Across 630+ real SaaS acquisition listings, the median asking price is about 2.0x annual revenue or 3.4x annual profit. Revenue multiples fall as businesses grow (2.6x under $25K ARR, 1.7x over $500K) while profit multiples climb from 2.9x ($25K to $100K ARR) to 4.0x (over $500K), because larger SaaS gets priced on earnings.
What factors affect SaaS valuation?
Key factors include growth rate, profit margins, customer concentration, churn rate, and competitive defensibility.
When should I value my SaaS?
Value your SaaS regularly to track progress and before any major event like fundraising, selling, or taking on partners.
What metrics should I track for my SaaS?
The essential SaaS metrics are MRR, churn rate, CAC, LTV, and burn rate. Together they tell you if your business is growing sustainably.
How do I know if my SaaS is healthy?
A healthy SaaS has LTV-to-CAC ratio above 3:1, monthly churn below 5%, and positive net MRR growth.
What is the Rule of 40 for SaaS?
The Rule of 40 states that a SaaS company's growth rate plus profit margin should exceed 40%. For example, 30% growth plus 15% margin equals 45%, which passes.
How much is my SaaS worth?
Multiply your annual recurring revenue by your category's revenue multiple, or your annual profit by your profit multiple, then adjust for growth and churn. For most bootstrapped SaaS in 2026 that lands between 1x and 4x revenue. A SaaS doing $10K MRR with healthy retention is typically worth roughly $240K to $400K.
What revenue multiple do SaaS companies sell for in 2026?
The median is about 2x annual revenue across SaaS listings, but it varies by category: AI SaaS around 3.0x, app-store and Shopify apps around 3.0x, core B2B SaaS around 2.3x, while agencies (1.1x), content businesses (1.6x), and ecommerce (1.0x) trade lower because their revenue is seen as less durable.
Do SaaS valuation multiples vary by category?
Yes, significantly. AI and app-store products command premium revenue multiples (around 3x), core B2B SaaS sits near 2.3x, and agencies, content, and ecommerce businesses trade closer to 1x to 1.6x. Profit multiples follow a similar pattern, from about 1.7x for content up to 5x for AI SaaS.
How can I increase my SaaS valuation?
Cut churn (retention is the biggest lever), keep revenue clean and recurring, reduce founder dependence with documented processes, avoid customer concentration above 20%, and keep growing steadily. Each of these pushes you toward the top of your category's multiple range.
What is an ARR valuation calculator?
An ARR valuation calculator multiplies your annual recurring revenue by a revenue multiple to estimate what a buyer would pay. This one applies the median multiple for your ARR band from 650+ real acquisition listings (2.6x under $25K ARR down to 1.7x over $500K), then adjusts for growth, churn and margin to give a low-to-high range.
Can I use this as a software company valuation calculator?
Yes, for bootstrapped software businesses under roughly $1M ARR, which is the market the underlying listings come from. It is not built for venture-backed companies, whose comparables are funding rounds rather than acquisitions. For the full method, read our guide on how to value a SaaS business.
Cite this research
BigIdeasDB (2026). Real SaaS acquisition multiples by revenue band. Data snapshot July 2026, from 650+ acquisition listings (630+ priced). Median 2.0x revenue and 3.4x profit; revenue multiples decline with size while profit multiples rise. Available at https://bigideasdb.com/free-tools/saas-valuation-calculator
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