Updated July 26, 2026 · Data snapshot July 2026

How much is my SaaS worth?

Enter your MRR, growth rate, and churn above to get a range rather than a single misleading number. No signup, no email. The rest of this page shows the data the calculator runs on and where it stops being reliable.

Why most SaaS valuation calculators overstate

Most calculators apply a multiple keyed off funding stage or a generic "industry benchmark" nobody sources. Those numbers come from venture-backed comparables, which is the wrong reference class for a bootstrapped product doing $4K MRR. The result is systematic overstatement.

We know because ours did it too. This calculator previously applied 3.5x to 9.0x revenue multiples keyed off VC stage. Against real listings that was badly wrong: a $60K ARR business returned $210,000 before and returns $129,000 now. We rebuilt it on actual asking prices rather than leave a flattering number in place.

Multiples by revenue band (the counter-intuitive part)

Nearly every valuation guide implies bigger businesses earn higher multiples. In real listing data the opposite holds for revenue: the revenue multiple declines as you grow, from 2.6x under $25K ARR down to 1.7x over $500K, while the profit multiple rises from 2.9x to 4.0x. Small businesses get priced on revenue optimism. Larger ones get priced on earnings.

Source: BigIdeasDB analysis of 650+ acquisition listings, 630+ with both price and revenue (July 2026). Bands with fewer than 15 listings are omitted rather than published thin.

SaaS valuation multiples by category (2026)

Not every SaaS sells for the same multiple. AI and app-store products command a premium, while agencies and content businesses trade lower because their revenue is seen as less durable. Typical 2026 medians by category:

For the full breakdown, see our deep dives on SaaS valuation multiples in 2026 and profit multiples by SaaS category.

Revenue multiple or profit multiple: which applies to you?

Small, profitable SaaS is usually priced on a profit (SDE or EBITDA) multiple, while larger, fast-growing SaaS is priced on a revenue (ARR) multiple. Two businesses with the same revenue can be worth very different amounts depending on growth, churn, and margins, which is why this calculator factors them in rather than applying a flat multiple. If you are pre-profit but growing fast, lean on the revenue multiple. If you are profitable and steady, the profit multiple usually gives a higher, fairer number.

How to increase your SaaS valuation

• Cut churn. Retention is the single biggest multiple lever. Buyers pay more for revenue that sticks.
• Show clean, recurring revenue. Subscription revenue is worth more than one-off or services revenue.
• Reduce founder dependence. Documented processes and a product that runs without you raise the multiple.
• Diversify customers. If one client is more than 20% of revenue, that concentration drags your valuation down.
• Keep growing. Even modest, steady month-over-month growth pushes you toward the top of your category's range.

How this calculator works

Enter your monthly recurring revenue (or annual revenue), growth rate, churn, and margin. The tool applies the median multiple for your ARR band from the table above, then adjusts for growth, retention, and profitability to produce a low-to-high range. It runs entirely in your browser, requires no signup, and stores nothing.

Methodology and limitations

A valuation estimate is only as honest as its caveats. Here are ours, stated plainly rather than buried.

What this calculator cannot do: replace a broker or a real diligence process. It gives you a defensible starting range so you are not negotiating from a number somebody invented.

Related reading and tools:

• MRR calculator
• Burn rate calculator
• SaaS metrics dashboard
• The complete 2026 SaaS valuation guide
• SaaS revenue benchmarks from 5,000+ startups
• State of SaaS Pain Points 2026 report