TrustMRR
Revenue benchmarks
Benchmarks turn a pile of individual startups into a picture of a market. TrustMRR computes average, median, p25, and p75 MRR for each category, so you can see not just what the winners earn but what a typical company in the niche actually makes.
Last updated: July 9, 2026
Quick answer
Revenue benchmarks show average, median, p25, and p75 MRR by category, plus comparisons of growth, churn, and valuations across niches. The gap between average and median tells you how top-heavy a category is.
- Average, median, p25, and p75 MRR for every category.
- Compare growth, churn, and valuations across niches.
- Median matters more than average - averages hide skew.
- Computed from verified startups, not estimates.
On this page
Average vs median
Average MRR across TrustMRR is $4,682, but the median tells a much starker story. The median tracked SaaS earns roughly $7 MRR across the 3,478 revenue-positive startups. Most products make almost nothing because they skip validation - a handful of winners pull the average up.
Read the percentiles together
A category with a high average but a low median is top-heavy: a few outliers earn most of the money. The p25 and p75 figures show you the realistic middle band you are likely to land in.
What the four percentiles mean
- Average - the arithmetic mean; easily dragged upward by a few large earners.
- Median (p50) - the middle company; a far better read on what is typical.
- p25 - the 25th percentile; a quarter of companies earn less than this, so it marks the low end of the realistic band.
- p75 - the 75th percentile; a quarter earn more, marking the upper edge of the normal range before you reach the outliers.
Together, p25 and p75 draw the box you are most likely to live in. If you are modeling a launch, plan for a number inside that band, treat the median as your base case, and treat the average as what happens only if you become one of the rare winners.
What you can compare
- MRR distribution - average, median, p25, and p75 side by side.
- Growth - how fast revenue moves in one niche versus another.
- Churn - how sticky the revenue is.
- Valuations - what companies in the category are worth.
Software businesses run on healthy margins - TrustMRR data shows average profit margins of 60-80%, with Developer Tools around 76.8%, mobile micro-SaaS around 79.5%, and Education around 72.9%. High margins are part of why a validated SaaS is worth building even at modest MRR.
Turning benchmarks into a decision
Benchmarks are only useful if they change what you do next. Read them as a filter on ambition: a category where the median is near zero but p75 is meaningful rewards differentiation and punishes me-too products, while a category with a healthier median is more forgiving of an average entrant.
Pair benchmarks with margins
A modest median MRR looks different once you account for 60-80% software margins. Education at ~72.9% margins or mobile micro-SaaS at ~79.5% means a small top line can still fund a real, sellable business. Read the margin alongside the revenue percentile, never in isolation.
Frequently asked questions
Why is the median MRR so much lower than the average?
Because revenue is heavily skewed. The median tracked SaaS earns about $7 MRR across 3,478 revenue-positive startups, while a small number of high earners pull the average up to $4,682. Most products make almost nothing, usually because they skipped validation.
Are the benchmarks estimated?
No. They are computed directly from the verified startups in each category, so every percentile traces back to real company rows.
Which percentile should I plan around?
Plan around the median as your base case and use p25 and p75 to bracket the realistic range. The average is best read as the outcome reserved for the rare winners, not as a typical result.
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