Idea Discovery Lab guide

Start with the sample

Open the sample: one search (habit tracker) with generated apps and low star reviews in nine complaint themes. It works offline.

From a category to an idea

1. 1

   Save a search

   Type a category or phrase people look for in the stores, such as habit tracker or invoice app.

2. 2

   Find apps

   Desktop searches the App Store and Google Play and ranks the apps by ratings times the stars under 4.5, so big and unhappy come first.

3. 3

   Pull reviews

   Choose the apps to read, or take the default top 8. The Lab shows the request count and time first.

4. 4

   Read the complaints

   Each theme shows its count, share and anger, with quotes.

5. 5

   Save an idea

   Pick a theme. Desktop creates the idea with the problem, demand, competition and wedge, and saves the quotes as evidence. A theme is saved once.

The three views

• Apps: the apps found, big and unhappy first, with openings marked.
• Complaints: the themes among reviews of 3 stars or less, ranked by heat.
• Ideas: starter cards in plain sentences: a title, the problem in numbers, demand (apps and ratings affected), competition (established apps and the strongest), a wedge (the app that loses the most people) and quotes.

Honest limits

• Counts are of the reviews pulled, not every review in the store.
• Idea cards are built from counts. They are a starting point to sharpen, not a verdict.
• Competition shows established apps in the stores only. It does not see products outside them.
• Your own AI can group the complaints further. The app still counts every group.